Greenbowl

For this branding project, I was tasked with developing a restaurant idea and guiding the design process from conceptualization to execution. Students had to design every aspect of their restaurant’s visual brand identity, from logo to menu to packaging, in a way that would convey their brand’s story to the consumer. 

Introducing Greenbowl: the first smoothie bowl bar that treats customers to a self-serve topping experience (like a self-serve froyo cafe but for smoothie & açaí bowls!) I aimed the branding toward a modern, minimalist aesthetic that would appeal to city-dwellers (my target audience), while still delivering a taste of the tropics. The result is a perfect culmination of city chic and tropical oasis.